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Microsoft has been in hot pursuit to develop a phone with more appeal to a younger demographic. Microsoft’s new devices are not meant to compete with smartphones, but, instead, highlight social media attributes, a feature many users of the iPhone admired when it was first released. With the release of the KIN 1 and KIN 2, Microsoft may attract a significant segment of the market looking for more social media convenience, rather than business and professional functionality.
The KINs, which will be sold through Verizon Wireless, are extremely social media friendly. The software of KIN 1 and KIN 2 allow the devices to give their full attention to Facebook, Twitter, MySpace and blogging. Once you’ve connected to all of your accounts on the KIN, your friends’ status updates and tweets will appear on the home screen, as will news updates from RSS feeds you subscribe to. Microsoft refers to this impressive social media concept as the KIN Loop. With either of these new devices, you will constantly be in the loop via popular social media websites.