Wednesday, October 12, 2011

The iPhone 4S is HERE!

Apple's CEO, Tim Cook, gave the keynote at Apple's unveiling of the iPhone 4S.

2007 was a BIG year for the smartphone industry; it was the year that Steve Jobs introduced the iPhone. Response to Jobs’ announcement was unprecedented! Within weeks, thousands of people from around the world were lined up outside of Apple stores waiting to buy the phone.

And just like that, the unveiling of the new iPhone became a tradition; so much so that tech bloggers, industry leaders and consumers anxiously await the premiere of a new model every summer.

This year, Apple introduced its iPhone 4S later than usual, which sparked rumors about a “better than ever” iPhone 5, and left us surprised when Apple showed a new-and-improved iPhone 4.

Where was the sleek new design? What about the new features? There seemed to be a cloud of disappointment floating above everyone’s head. While the iPhone 4S isn’t a total re-design, it’s worth taking a look at. It’s been re-built with an 8-megapixel camera, video recording in HD (1080p) and Bluetooth 4.0 wireless technology.

It revolutionizes the smartphone experience with its new Siri software. What’s Siri? Siri is everything you’d ever want in a personal assistant, except she’s in your phone. Siri can give directions, provide real-time traffic updates, interpret your verbal commands into a text message (for safe, hands-free texting while driving), schedule meetings, set reminders; it will even operate as a kitchen timer so you don’t burn your muffins (again)…

We could go on and on, but you should watch Apple’s video about Siri.

And what about the battery life?

  • Talk time: Up to 8 hours on 3G, up to 14 hours on 2G (GSM)
  • Standby time: Up to 200 hours
  • Internet use: Up to 6 hours on 3G, up to 9 hours on WiFi
  • Video playback: Up to 10 hours
  • Audio playback: Up to 40 hours

The iPhone 4S hits stores Oct. 14. Consumers can select either Verizon, AT&T or Sprint as their carrier. The cost starts at $199 for a 16GB and goes up from there depending upon carrier options. If you need a new phone and can’t wait for the iPhone 5 the software on the 4S is worth it. Plus, it’s the same price that the iPhone 4 was just a week ago.

Deal? We think so.

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