New Palm Treo Pro Capitalizes on Smartphone Popularity, Helps Represent 19 Percent of U.S. Wireless Market

Palm released its newest smartphone, the Treo Pro, Wednesday. The new device runs on Windows Mobile OS and boasts a thin, sleek design. Palm is hoping the new phone, unlocked and priced at $549, will appeal to corporate buyers and IT managers. Palm aims to compete with Research In Motion (RIM), producers of Blackberry phones, which currently has double the amount of corporate phones under contract than Palm. With the Treo Pro, Palm said it hopes to regain its former position as a creative leader in smartphone technology, a place that becomes increasingly important as smartphones grow in popularity. Smartphones now represent 19 percent of all cell phones sold in the United States, a telecom analyst reported.