Tuesday, September 30, 2008

Nielsen Mobile Reports Increase in Smartphone Usage

Most Americans recognize Nielsen as the leader in television ratings. However, with Internet and mobility divisions, Nielsen Media endeavors to understand all media usage. Nielsen Mobile recently released a report based on smartphone usage, prodded by the interest in the Apple iPhone. Although the iPhone is still widely popular, the findings supported growth in all smartphone technologies.

Not surprisingly, Nielsen found that nearly half of all smartphone users were business people and half of that group is lucky enough to have their phones paid for by their companies. Research in Motion, HTC and Palm still lead the smartphone industry with Apple coming in fourth place, quite a feat for a corporation with only two phones on its shelves. Apple leads the pack with overall customer satisfaction with its devices. In addition, the average cost of a smartphone is $205 with service plans costing $110 per month. Who’s carrying these smartphones? The findings indicated that the majority of users are male (although purchases have increased for both men and women), between the ages of 25 and 54 and boast a household income of at least $100,000 (one-third of all smartphone users do).

We’ve mentioned before the penetration of smartphones on the US and global mobile market. With Nielsen surveying the mobile landscape, it’s only a matter of time before smartphone domination is confirmed.

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