Tuesday, January 27, 2009

Bumpy smartphone launches are the "new reality"

After The Wall Street Journal’s recent article over the bumpy launch of the BlackBerry Storm, RIM co-CEO Jim Balsillie went on to say that “buggy” software is part of the “new reality” of making complex cellphones in large volumes. In some sense it’s refreshing to see a CEO being up-front and honest, but at the same time we’re so used to the “please forgive us” act, it’s a little jarring. 

BlackBerry has received a lot of flack in the blogosphere, with posts touting the high number of Storm returns and lower reported sales than expected. The timid response seen from consumers (whether deserved or not) should tell manufacturers to take more time to test software and risk backlash before the release rather than afterwards. It’s harder to recover “buggy” software after 500,000+ devices are sold. 

No comments: